Hello, I am lucy lin
I am a strategic marketer helping companies accelerate revenue & achieve global growth

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Why Work With Me?

I am a strategic marketing advisor and I help entrepreneurs, scaling businesses, and established companies navigate through business growth, digital transformation and go-to-market strategies. I am passionate about the customer, emerging technologies and encouraging companies to think globally and outside the box.

I work in partnership with organisations that are launching new products, entering into a new market, or setting up a new department, and I specialise in market research, product launches, target audience messaging, positioning, funding, market entry and international expansion engagements. With an extensive marketing background (American Express, Qantas Airways, HERE Technologies, Linklaters Law), I am also a two times founder with an award-winning mobile app and a global marketing consultancy.

I work best when I am problem-solving on new digital transformation initiatives, talking about the latest emerging technologies & trends, and contemplating how innovation affects our personal and professional lives.

I am a global citizen and I deeply understand the international audience and landscape having worked in Australia, Canada, Japan, Taiwan, and the UK. I believe in diversity, I am a proud woman in tech, and I bring fresh thinking and alternative ideas to any board and team.

An advocate for education, I hold a Master of Commerce (majoring in Marketing and Strategic Management), a Communications undergraduate degree, I was the past President of the University of Sydney Business School Alumni Network, and I am currently a Branch Executive (Advisory Board Member) of the Australian Computer Society (ACS).

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Testimonials

Lucy worked with us at Holon and made a difference with our positioning and messaging, editing pitch documents, liaising with agencies, and providing insights and recommendations for the company marketing plan.
Enjoyed her professionalism and good humor, and continuing relationship.
Luke Behncke
Executive Chair at Holon Global Investments
Lucy is a very forward-thinking individual who constantly impresses me with her curiousness and passion for emerging technology and the digital ecosystem. She has that always hard-to-find entrepreneurial spirit, she is an unconventional thinker, worldly and a warm personality that would be an amazing addition on any team or project.
Kris Zanuldin
Head of Product at Amazon Pay
We are passionate about female founders and we collaborated with Lucy to create more gender equality programming for the technology sector. We utilised her storytelling and communication skillsets to produce meaningful content and inclusive roundtable events. My team loved working with Lucy who goes above and beyond in delivering our goals.
Maria Calibo-Sales
Founder at Calmar Corps
Focus: Growth, Innovation, Disruption, Entrepreneurship, Women In Tech, Women On Boards, Diversity & Inclusion

Read my blogs and thoughts

www.forestlyn.com/blog

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